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The rise of the internet and social media in the last few years has dramatically altered the landscape of traditional advertising. Tapping into user generated content allows a companies message to travel much further and to a wider audience for the same amount of effort. However, statistics suggest that small and medium sized businesses are not taking advantage of this shift (2010 Business Monitor United States report). This is likely to be due to a lack of understanding of these new technologies and Myriad can offer you products which range from a guided strategy which customers can implement themselves, through to the management of a long term strategy across a variety of social media on behalf of the company.